Hong Kong - NovationWire, the Asia based PR distribution newswire who is focusing on the fin-tech, AI, AR/VR/XR, digital marketing & blockchain industries, has released a report on '2022 Top Content Marketing Insights in Fintech Industry'.

Storytelling style is important

Even with the rise of chatbots, video, and virtual reality, old - school storytelling remains incredibly effective. In many ways, getting this core fundamental right is far more important than the extra bells and whistles of some other content marketing trends in 2022. You've probably heard that "content is king" more often than you'd like. And what better way to create strong content people connect with than to introduce more conversational marketing elements into customers' content marketing mix that tell a great story?

Content is king

Gone are the days of being able to bang out a 300 - word article and watch it rise like a phoenix to the top of all the SERPs. Since the goal of search engines is to provide people with the answers to their searches, it's only logical that they'd value well - researched long - form content as opposed to vapid clickbait. Google ads remain a lucrative industry and can be a very effective content marketing strategy, especially for transactional searches, like shopping. But users overwhelmingly click on organic results for most informational searches. Today, consumers are increasingly looking for relatable and authentic content - - especially from brands. Live video streams and audio chat rooms enable brand audiences to connect even more with these audiences while also discussing their brand, products, expertise, or mission. On top of being able to see experts in a more uncensored and authentic environment, live audio or video streams also often have interactive features, such as comments, engagements or hand - raise opportunities that allow audiences to interact directly with those hosting a stream.

Alway focusing on younger customers

While people say smaller channels, keep in mind that people are using the term relatively. Social platforms have been showing very promising results for advertising. It's one thing to cater to a large monoculture but targeting a culturally diverse and rich audience is another thing altogether. It is very important for brands to connect and resonate with people from all walks of life. Consumers are getting more and more particular about inclusivity and this is even more prevalent in younger demographics. Last 2021, a study on inclusive marketing showed that an increasing number of younger consumers prefer brands that conduct representative marketing. This year however, users can expect this trend to pick up even more.

Using efficitent tools

Leveraging tools to identify opportunities, plan, execute, and automate customers' content marketing strategy will be advantageous to content marketers looking for data - driven results in 2022. With many content managers seeking to streamline their process, such tools as the Semrush Content Marketing Platform help improve and optimize customers' content strategy for SEO gains and enhance user engagement. To learn how to build out an end - to - end workflow for creating a content strategy, read people's blog, which gives a comprehensive look into the full process.

About NovationWire

NovationWire offers deep insight into industry trends in the financial market. NovationWire provides easy and quick solutions that allow customers to capture, monitor, and audit market data from a holistic view down to an individual task on market research and industry trend insights, especially in including Fin-tech, blockchain, NFT, Metaverse gaming, AR/VR/XR, AI learning and leading biotech industries. They also provide guidance to SMEs in PR distribution, Global News Release, Content Marketing in Southeast Asia. For a long time, NovationWire has based in East Asia and Southeast Asia (Japan, Korea, Mainland China, Hong Kong, Taiwan, Singapore, Thailand, Malaysia, Indonesia, Philippines, Vietnam, Myanmar, Laos, etc.). To date, the company has provided data and analytics services to more than 1,000 enterprise clients.

For PR contact

Brand: NovationWire Market Research

Contact: Tony Lee, Press Release Distribution Head at NovationWire

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Website: https://www.novationwire.com/

SOURCE: NovationWire Market Research