Hong Kong - NovationWire, the Asia based PR distribution newswire who is focusing on the fin-tech, AI, AR/VR/XR, digital marketing & blockchain industries, has released a report on 'Branding Trends Helping Build Awareness for Enterprises in 2022'.

Emotion will drive everything

With mental health declining as people's online engagement increases, emotion will drive how a brand stands in a consumer's mind. How customers' brand audience feels about customers' company is as important as successfully carrying out a transaction - meaning it will affect their brand recall if they feel negative about you. Discovering customers' emotions and tailoring customers' customer journey and experience to match will help users to better reach online communities and offline customers. Remember, the digital journey isn't just about driving a sale - it's about connecting and developing customer loyalty post - sale too.

Gathering an audience before expanding

In 2022, it will be important to focus on gathering an audience on one channel before expanding customers' content into other channels. Doing so allows users to focus on engaging with the audience on the single channel first to develop a loyal audience. Most importantly, it keeps users consistent while building customers' channel and adjusting to content creation. Lack of time is cited as a difficulty and barrier in developing content by almost half of entrepreneurs (49%). When users garner an audience that will follow users on other channels, it will help new channels grow faster and will help keep users on track with developing content.

Freewriting

Freewriting will be a hot topic in 2022. Freewriting is a technique used to get thoughts and feelings out on the page without worrying about grammatical errors or spelling. Sometimes, trying to write with perfect syntax gets in the way of getting good ideas out of customers' head. Users can use customers' freewriting to create a rough draft of something that you'll eventually edit or just as a way to release ideas that users can organize later. The critical step is to mark the passages that are meaningful when users are done. This technique is great for writing in a way that focuses on emotion and experiences and will help users connect with customers' target customer.

Free products

Since the pandemic, consumers have become more aware of the products they use and their impact on individuals and the environment. As a result, there's been a rise in small sustainable businesses that are attracting customers more than big brands, with the latter now having to actively work on making their products more sustainable. For example, beauty and skincare brands have to make a conscious effort to make cruelty - free products. The food industry has also seen veganism and vegetarianism on the rise so they have had to adapt in certain ways and have had to promote sustainable eating habits. This trend is going to have significant impact on brand strategies in 2022.

About NovationWire

NovationWire offers deep insight into industry trends in the financial market. NovationWire provides easy and quick solutions that allow customers to capture, monitor, and audit market data from a holistic view down to an individual task on market research and industry trend insights, especially in including Fin-tech, blockchain, NFT, Metaverse gaming, AR/VR/XR, AI learning and leading biotech industries. They also provide guidance to SMEs in PR distribution, Global News Release, Content Marketing in Southeast Asia. For a long time, NovationWire has based in East Asia and Southeast Asia (Japan, Korea, Mainland China, Hong Kong, Taiwan, Singapore, Thailand, Malaysia, Indonesia, Philippines, Vietnam, Myanmar, Laos, etc.). To date, the company has provided data and analytics services to more than 1,000 enterprise clients.

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SOURCE: NovationWire Market Research